As bloggers, one of the perks we get is the ability to collaborate with companies of all kinds, depending on our blogging styles and blog types. Now, I'm a beauty/fashion blogger, so I'm mostly interested in beauty and fashion related products to feature on this blog. Today, I thought I'd share with you some of my tips regarding working with PR (public relations) experts for brands. I'm no expert, and this is coming from my personal experience working with brands, so keep that in mind. I hope you find some of this helpful. :)
Prepare your media kit. Every blogger should have one, and if you don't, you may get flustered when a company approaches you for a possible collaboration and asks for your kit. Don't know how to create a media kit? It's easy! Check out this amazing post by Jeni, The Blog Maven, on How to Make a Media Kit that ROCKS!
Prepare your blog. You want to be sure that your blog is professional, but at the same time, it allows your beautiful personality to shine through. Ensure that everything is easy to read, your reviews are thorough, yet straight to the point, and your photos are clear, large, and showcase the beauty of your subject. Companies will see your blog and expect their products to be reviewed and showcased in the same way.
Don't wait for a brand to approach you. If you have a genuine interest in their products, send the PR expert of that company a kind, polite e-mail stating your interest, what you do as a blogger, and how you'd like to become a part of their e-mail list. By doing this, you're demonstrating your interest and putting you and your blog out there as a possible future partner. You never know what could happen!
Utilize social media outlets. Use Twitter, Facebook, Instagram, etc to grab a brand's attention. Follow your favorite brands. If you love a product, share it and tag the brand. If they like your photo or blog post, they'll more than likely retweet or repost it to share with their fan base.
When those PR e-mails start coming in, be sure to remember to stay true to yourself and what your blog stands for. Don't accept every offer that comes your way, just because it's "free". It's not free, because you have to work for it. You have to review it, take photos, write up a post, and share it via social media. That's work, and it's not easy. Don't let brands use and abuse you. State your worth, and if they can't accept your terms, don't back down. This is why it is very important to know what your work is worth. Analyze your stats each month, and make improvements where necessary.
I hope that you found this post useful. What are some of your tips working with brands? Please share! I'd love to know! :)